Gmail

Gmail Data Source

Did you know that the average professional spends around 28% of their time reading and
answering emails? This can take a huge chunk of time from the working day, affecting your
team’s efficiency, focus and productivity levels.

With the email/Gmail data source, you can analyse your business’ habits and discover key
metrics such as;

• How many emails are sent and received
• How much time your team spends on email
• When your team is most efficient

ETL Your Gmail Data

The raw data you collect via Gmail analysis can be overwhelming if you don’t have an
effective system through which to process it. Here at Gravity Data, we can implement either
an ETL (Extract, Transform, Load) or ELT (Extract, Load, Transform) pipeline to streamline
the data collection process for you, moving your data to a preferred warehouse or lake. This
maximises the potential of the insights gained through data, whilst minimising your man
hours.

Gmail Use Cases

With Gmail, data source, you are able to gain insights into your email communication habits,
whilst reducing time spent on email marketing, optimising your marketing efforts. This can
help your business;

• Optimise your email marketing efforts for greater results
• Reduce time wasted answering emails
• Send the right email at the right time
• Monitor deliverability and open rates
• Track how many emails you were involved in

Features Of Gmail

Email/Gmail data analytics offers many features to help your business deliver better ROI. It
allows you to:

• Analyse the number of emails sent or received on a certain day in a certain date
  range (or by hour)
• Define which day of the week most emails are sent and received
• Understand who is on the top of the sending list
• Keep track of your conversations
• Monitor your email response time

Gmail ETL - Try it free Gmail Setup Guide