Google Ads

Google Ads Data Source

Google Ads was previously known as Google AdWords and is an online advertising platform that is
used by advertisers to display their advertisements using the Pay-Per-Click model. The advertisers
bid to display their advertisements which appear in search results, mobile apps, videos, and non-
search websites.

The platform can be used to promote your business, create traffic to your website, and promote
products or services. It enables you to have great control over your online advertising, manage the
account online, change the campaign, change settings, change text, set and control your own
budget, and choose where your ad appears.

Google Ads can generate high amounts of data that can be useful in the organisation, planning, and
monitoring of your online advertising. The data that is produced can be taken from Google Ads and
entered into your business’s data storage. This can be carried out through Gravity Data’s ETL or ELT
tool quickly and easily.

ETL Your Google Ads

With Extract, Transform, Load or Extract, Load, Transform, the data created by Google Ads can be
taken from the platform then out through the data pipeline and into your data warehouse or data
storage process. This data can be taken securely and then used to ensure that your online
advertising is as effective as possible.

Google Ads Use Cases

Google Ads can be used to run your business’s pay-per-click advertising. Some of its use cases
include:

• Keyword planner to help to effectively plan keyword campaigns
• Edit ads offline with Google Ads Editor
• Bulk ad changing with Google Ads Editor
• Reach planner to forecast the reach of YouTube and video partners
• Location and language targeting
• Placement-targeted advertisements
• Remarketing
• Ad extensions
• Google Ad Grants program

Features of Google Ads

Google Ads is a highly effective tool for online advertising, boosting traffic to websites and
awareness of a brand or product. Some of its features include:

• Based partly on cookies and partly on keywords
• Regional database management system (RDBMS) called Google F1

Visit the Google Ads website here for more information.

Google Ads ETL - Try it free Google Ads Setup Guide