HubSpot

HubSpot Data Source

HubSpot is a world-renowned leader in the digital marketing industry. It is popular all over the world
as a Customer Relationship Management (CRM) solution that is aimed at improving ROI, nurturing
sales enablement, and optimise inbound marketing strategies. In short, it is a cloud-based software
platform that is designed to boost your business’s sales, customer services, and marketing.

The free version of HubSpot can store up to 1 million customers and can be integrated with Gmail
and Outlook. It can provide tools for businesses across various marketing aspects, such as content
management, customer support, landing pages, search engine optimisation, social media marketing,
and web analytics. HubSpot can also be integrated with platforms such as Microsoft Dynamics CRM,
NetSuite, Salesforce, and SugarCRM.

The data that is generated through HubSpot is very useful to help you to get a good understanding
of how effective your marketing is as well as offering the best customer service that is possible. To
be able to do this effectively, you will need to pull the data from HubSpot to your storage process or
data warehouse and this is where Gravity Data’s ETL or ELT tools can be useful.

ETL Your HubSpot

There is a wealth of useful data that is produced by HubSpot, especially related to your customer
service and marketing. With Gravity Data’s Extract, Transform, Load (ETL), you can streamline your
data pipeline, and get almost real-time access to the information that can help to take your business
to the next level.

Gravity Data’s ETL process is easy and swift, making it effective and useful to your marketing and
customer service efforts.

HubSpot Use Cases

HubSpot has a history of being leaders in digital marketing and its CRM solutions are at the centre of
this. Its use cases include:

• Content creation and blog tools
• Click-through rate and impression tracking
• Metrics to track and optimise landing page integration
• A/B testing
• Social media scheduling and organisation
• Mobile optimisation
• Goal-based nurturing

Features of HubSpot

HubSpot has been built on a sound knowledge of what is required for marketing and customer
relations success. Some of its features include:

• Integration capabilities with Salesforce, Gmail, SugarCRM, NetSuite, Microsoft Dynamics
  CRM, Outlook, and others
• All-in-one sales and marketing platform
• Easy to use
• Pipeline management
• Sales automation
• Email templates
• Lead management
• Customer reports and report templates

For more information about what HubSpot is and how it can help your business, visit their website
here.

HubSpot ETL - Try it free HubSpot Setup Guide