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Snapchat
Snapchat Data Source
Snapchat is a multimedia instant messaging application. The main difference between Snapchat and
other instant messaging apps is that the messages sent between two parties will only last for a short
amount of time before it disappears. Snapchat is also increasingly being used by brands to publish
ad-supported short-form content.
Over 4 million snaps are sent every day, Snapchat has over 319 million users worldwide, and is
particularly well-used in people under the age of 16. Snapchat Ads and Public Profiles have been
designed for businesses to use to market their brands, products, and services, and they state that
they reach 75% of millennials and Generation Z.
Snapchat enables businesses not only to market themselves but also test marketing campaigns for
effectiveness. The data that is produced through Snapchat can be moved to your business’s data
storage facility where you can gain useful insights and understand the best ways to move your
business forward. This is done through the ETL or ELT process quickly and easily.
ETL Your Snapchat
Using Gravity Data’s Extract, Load, Transform or Extract, transform, Load tool you can move the data
that Snapchat generates through to your data warehouse or storage process. By using the tool, you
can avoid additional labour costs and the risk of human error, giving you accurate, effective, and
secure information at the time when you need it.
Snapchat Use Cases
Snapchat has a massive global reach, especially for younger people. Some of its use cases include:
- Creating and publishing content
- Creating and publishing ads
- Testing and optimising ad campaigns
- Acting as a public profile for businesses
Features of Snapchat
Snapchat is used primarily to send conversational messages and images to contacts. Some of its
features include:
- Android-SDK
- Cocoa Touch
- Python
- Objective-C for iOS
- Ruby
- JavaScript
- PHP
For more information about how Snapchat can help your business, visit their website here.
Snapchat ETL - Try it freeCreate Snapchat data pipelines
Why use Gravity to build real-time data pipelines with Snapchat
- Simple: No code set-up of your data pipelines for Snapchat
- Secure: Enterprise security and accreditations to keep your data safe
- Reliable: Gravity’s real-time engine supports high throughput of Snapchat and manages failures elegantly to ensure your data arrives at the destination
- Scalable: High volume with autoscaling to support your real-time data pipelines
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