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The Trade Desk
The Trade Desk Data Source
The Trade Desk provides the technology, products, and services that help to provide personalised
digital content to users. The programmatic marketing automation technology uses data based on
user identity and device information (amongst others) to make split-second, real-time decisions. This
means that consumer experiences can be highly personalised, and therefore, highly effective for
businesses.
The Trade Desk is the largest independent demand-side platform in the world with over 225
partners around the world. It is praised for its strong data analytic capabilities, quick response times,
an omnichannel approach, and support for a wide range of connected devices, media formats, and
online platforms. The Trade Desk is typically used by medium-sized businesses and the advertising
and marketing industry.
To boost the growth of a brand, leveraging data is essential. It can help you to grow your audience
and improve your business’s marketing. The data that is generated through The Trade Desk can be
pulled through to your business’s storage process or data warehouse to enable you to make the best
decisions for your business. Extract, Transform, Load (ETL) or Extract, Load, Transform (ELT) enables
this process to happen.
ETL You’re the Trade Desk
Gravity Data’s ETL or ELT tool gives you the ability to move the data generated by The Trade Desk to
your business’s storage facility at speed and with ease. This enables you to get the knowledge and
make the quick and effective decisions that are needed to push your business forward.
The Trade Desk Use Cases
The Trade Desk is a demand-side and data-management platform. Some of its use cases include:
- Running mobile and desktop campaigns
- Forecasting
- Learning
- Demographic profiling
- Matching for optimised targeting
- Individual and household-level insight
Features of The Trade Desk
The Trade Desk is a powerful omnichannel platform that can help businesses to ensure personalised
digital marketing to their audience. Some of its features include:
- API
- Third-party integrations
- Real-time data
- AI capabilities
For more information about The Trade Desk, you can visit their website here.
The Trade Desk ETL - Try it freeCreate The Trade Desk data pipelines
Why use Gravity to build real-time data pipelines with The Trade Desk
- Simple: No code set-up of your data pipelines for The Trade Desk
- Secure: Enterprise security and accreditations to keep your data safe
- Reliable: Gravity’s real-time engine supports high throughput of The Trade Desk and manages failures elegantly to ensure your data arrives at the destination
- Scalable: High volume with autoscaling to support your real-time data pipelines
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