Gravity Data


TikTok Data Source

TikTok is a social networking platform that is focused on video. It hosts a range of different videos
that are uploaded by users, that can last between 15 seconds and 3 minutes, and is available both on
Android and iOS. With over 2 billion mobile downloads, TikTok is vastly popular around the world –
being recognised by some as the third fastest-growing worldwide brand.

TikTok allows users to upload and engage with videos and is therefore a common method of
advertising for influencers, which is helped along through the programme’s Artificial Intelligence
algorithm features.

One of TikTok’s main bonuses for businesses is its capacity for videos to go viral, and it is increasingly
becoming a marketing tool that is used by businesses – especially those that are looking to market to
younger people – 41% of its users are between the ages of 16 and 24.

TikTok can generate data that can be useful for your business. For example, it can give you analytic
data relating to the engagement of your content with your audience. For this data to be useful and
meaningful, you should pull the data through into your data storage process using ETL or ELT.

ELT Your TikTok

Gravity Data’s ETL or ELT (Extract, Transform, Load or Extract, Load, Transform) tool is essential to
ensuring that the data that is generated by TikTok is useful to your business. It is a quick and simple
process, moving the data seamlessly and securely.

TikTok Use Cases

TikTok is one of the world’s most popular social networking apps. Some of its use cases include:

  • Creating video content
  • Allowing some content to go viral
  • Accessing Audience engagement analytics
  • Accessing influencer marketing features

Features of TikTok

TikTok is used commonly amongst younger people. Some of its features include:

  • Cloud
  • Universal operating system
  • Artificial intelligence

For more information about TikTok, visit their website here.

Tiktok ETL - Try it free

Create Tiktok data pipelines

Why use Gravity to build real-time data pipelines with Tiktok

  • Simple: No code set-up of your data pipelines for Tiktok
  • Secure: Enterprise security and accreditations to keep your data safe
  • Reliable: Gravity’s real-time engine supports high throughput of Tiktok and manages failures elegantly to ensure your data arrives at the destination
  • Scalable: High volume with autoscaling to support your real-time data pipelines
Tiktok Setup Guide

More Connectors To Explore

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